Architectural Elements
Stylepark at Light+Building, Messe Frankfurt 2010
The well-known Internet platform «stylepark.com» presented the new topic area of «Architectural Elements» at the «Light+Building» trade fair in Frankfurt am Main in April 2010.
Leise Design designed and implemented an exhibition installation in the form of a "walk-in website". The online layout served as a floor plan for the exhibition stand architecture and was translated into the third dimension on an area of 300 square meters.
The navigation bar of the website formed the counter, from which the spatial installation expanded in all axes and developed into an urban landscape. Teasers such as "News & Stories", "Product of the Day" and "My Stylepark" served as seating and invited people to linger.
Editorial topics relating to the new “architectural elements” area were laid out in the form of six walk-in themed rooms, where visitors could delve deeper into the latest news.
Leise design team: Knut Völzke, Valentin Rettenmaier, Katja Kirchhoff
Photos: Constantin Meyer, Antonia Henschel, Dimitrios Tsatsas
Client: Stylepark AG
Year of creation: 2010
The navigation bar of the website became the counter of the trade fair appearance.
In the central room, there was also the opportunity to subscribe to the company’s online newsletter via access to the “real website”.
